Telling the Real Stories of Rum Production & Marketing
OverView
The Rum Reader, founded by author and liquor expert Ben Schaffer, is an online publication created to tell the real stories around rum and its development and consumption in our world. Taking more of a cultural studies approach to the topic, The Rum Reader offers a broad view of how rum has inspired and impacted the communities where it is produced and consumed. They came to us with the idea for the publication and needed help turning it into reality.
Solution
We worked together to create a brand vision and online publication that invites readers to share their enthusiasm for stories around rum.
Process
- Brand Design & Strategy
- Content Strategy
- UX & Visual Design
- Front End Development
- Back End Development
Highlights & Impact
- After launching successfully, The Rum Reader is steadily building a library of culturally rich stories about rum
- They are changing the nature of content written about liquor by taking a holistic approach to the subject matter that exposes the nature of alcohol production in the colonial world
