Designer, Strategic Thinker & Educator
Bethany Martin is a multidisciplinary designer with extensive experience in branding, digital design, product design and strategic thinking.
She is a long-time Brooklyn resident, and has had the opportunity to work with many Brooklyn-based small businesses as the founder of BMRTN, during a time when Brooklyn has gained renown as an influencer across many brand oriented industries around the world.
She has a masters degree in industrial design from Pratt Institute. When she is not consulting, she is a faculty member in Pratt’s Department of Industrial Design. At Pratt, she teaches sophomores design thinking, design drawing and design presentation. She helped to develop the curriculum she teaches with the intention of preparing graduates to be able to design for the increasingly complex ecosystems around products that include issues of sustainability, accessibility and AI, while also moving methodologies away from the design of things towards the design of experiences.
In addition to consulting and teaching, Bethany is a mentor for Valley Venture Mentors as part of their startup accelerator program. She gives workshops on branding building and marketing strategies for early stage startups as well as works with individual startups on refining their business models, brand messaging and pitches. Learn more about her speaking and mentoring work.
Bethany completed her undergraduate degree at Smith College (‘99) where she double majored in Studio Art and Latin American Studies. Her idea with this was to find a way to take courses in as many departments as possible, in which she largely succeeded. This highlights her tendency to think holistically, and not limit herself or her thinking to any one approach. As a designer and a design thinker, this approach has proven to be a good one as the ways we think about brand experiences are becoming increasingly more complex everyday.
In her free time she enjoys training in Japanese martial arts at Brooklyn Aikikai.
Connect with Bethany on LinkedIn.
The team of BMRTN + Citizen was essential in helping us translate a major organizational pivot into updated brand positioning. They crafted an evolved narrative to simplify and strengthen our core marketplace messages, and guided us through a website redesign that has completely transformed the way we present ourselves to our diverse clients, partners and funders. Thanks to this team we preserved the best of our brand and maintained the trust and support of our partners during a time of major organizational change.
Working with Bethany made the creation of our new website such a fun and exciting project. She is very organized and ensured smooth communication throughout the whole project. It can be daunting for non-experts to deal with all the info gathering necessary for the launch of a website, but Bethany’s rigorous project management made it all simple & efficient, and the project moved along swiftly. She is also a very intuitive designer, and managed to visually translate our branding & spirit perfectly.
Since working with Bethany, we have grown to from having our Z Wraps in 5 to over 275 stores nationwide in just 18 months. Working with Bethany helped me focus on: why customers should care about our brand, what our mission is, and what story we want to tell. Bethany breaks things down to their core, offering a fantastic place to begin and helps you build from there.
Bethany’s passion for design and industry know how provided an engaging class atmosphere. She is fluent in all aspects of design, but what impressed me the most was her ability to take complex ideas and simplify them in such a way that allowed me to walk away each day feeling confident about the direction my work was moving in. Bethany’s professionalism and leadership qualities have left an impact in my life that I will be forever grateful for.
I would recommend BMRTN to any organization that wants its web presence to be polished, functional, and effectively communicative.
We surveyed the attendees and Bethany’s workshop received an average of 8.6/10! Our best workshop of the afternoon!
I love working with Bethany. Her designs are clear, fun, and responsive to our business needs. She is technically aware, facile, and ‘always thinking.’ …We highly recommend her!
I am thrilled with the results!…All feedback on the final site has been positive and I believe it takes my business to the next level.
I’d particularly recommend BMRTN to small business owners who’d like to work with someone both knowledgeable and understanding, and to nonprofit leaders who have incredibly important messages to convey.
I enjoy that Bethany thinks outside the box when it comes to needs — before, during and after — a project.