Designer, Strategic Thinker & Educator
Bethany Martin has been designing and building brands and websites for 20+ years.
She is a long-time Brooklyn resident, and has had the opportunity to work with many Brooklyn-based small businesses as the founder of B. Martin Studio, during a time when Brooklyn has gained renown as an influencer across many brand oriented industries around the world.
She has a masters degree in industrial design from Pratt Institute. When she is not consulting, she is a faculty member in Pratt’s Department of Industrial Design. At Pratt, she teaches sophomores design thinking, design drawing and design presentation. She helped to develop the curriculum she teaches with the intention of preparing graduates to be able to design for the increasingly complex ecosystems around products that include issues of sustainability, accessibility and AI, while also moving methodologies away from the design of things towards the design of experiences.
In addition to consulting and teaching, Bethany is a mentor for Valley Venture Mentors as part of their startup accelerator program. She gives workshops on branding building and marketing strategies for early stage startups as well as works with individual startups on refining their business models, brand messaging and pitches. Learn more about her speaking and mentoring work.
Bethany completed her undergraduate degree at Smith College (‘99) where she double majored in Studio Art and Latin American Studies. Her idea with this was to find a way to take courses in as many departments as possible, in which she largely succeeded. This highlights her tendency to think holistically, and not limit herself or her thinking to any one approach. As a designer and a design thinker, this approach as proven to be a good one as the ways we think about brand experiences are becoming increasingly more complex everyday.
In her free time she enjoys training in Japanese martial arts at Brooklyn Aikikai.
Connect with Bethany on LinkedIn.
I love working with Bethany. Her designs are clear, fun, and responsive to our business needs. She is technically aware, facile, and ‘always thinking.’ …We highly recommend her!
I’d particularly recommend [B. Martin Studio] to small business owners who’d like to work with someone both knowledgeable and understanding, and to nonprofit leaders who have incredibly important messages to convey.
I enjoy that Bethany thinks outside the box when it comes to needs — before, during and after — a project.
We surveyed the attendees and Bethany’s workshop received an average of 8.6/10! Our best workshop of the afternoon!
I would recommend [B. Martin Studio] to any organization that wants its web presence to be polished, functional, and effectively communicative.
Since working with Bethany, we have grown to from having our Z Wraps in 5 to over 275 stores nationwide in just 18 months. Working with Bethany helped me focus on: why customers should care about our brand, what our mission is, and what story we want to tell. Bethany breaks things down to their core, offering a fantastic place to begin and helps you build from there.
I am thrilled with the results!…All feedback on the final site has been positive and I believe it takes my business to the next level.