Connecting the Diverse Voices of Feminism to New Audiences
OverView
Soapbox Inc. represents some of the most prominent voices in contemporary feminism including people like Gloria Steinem, Nadya Tolokonnikova, and Jill Soloway. They needed a website that reflects the quality of their portfolio of speakers as well as highlights some of the events, strategy and outreach work that they do with organizations, authors and filmmakers who are promoting to feminist audiences.
Solution
We worked with Soapbox Inc. to create an online brand experience that positions them as the “Source for Feminism,” highlighting their diverse portfolio of speakers as well as their consulting work.
Process
- Brand Strategy
- Content Strategy
- UX & Visual Design
- Front End Development
- Back End Development
Highlights & Impact
- Updated online brand experience helps Soapbox Inc. to appeal to a multigenerational, feminist audience
- Searchable speaker catalog makes it easier for event organizers to find specific speakers or speakers who specialize in specific topics
- Increased emphasis on their consulting work helps Soapbox Inc. draw more consulting opportunities
