Bringing slow Foods to New Markets
Musco Foods is family-owned specialty food importer and distributor, in business for almost 100 years, with a product portfolio of over 1,600 artisanal foods from around the world. They were looking for a way to help their traditional business appeal to younger buyers in their marketplace who prefer to have a more digital approach to their product research and buying.
We worked with Musco Foods to translate their business to an online experience that tells their story and represents the spirit of their values while also making their product portfolio easily searchable and accessible. The new website also includes a blog where they can include information about their products, provide profiles and share editorialized buying suggestions as part of a new content marketing strategy.
- Brand Strategy
- Content Strategy
- UX & Visual Design
- Front End Development
- Back End Development
Highlights & Impact
- Searchable product catalog makes it easier for customers to research their buying online rather than by more traditional offline means
- Web experience is more appealing to younger buyers who are less motivated by traditional sales approaches commonly used by distribution companies
- Blog content gives Musco Food a place to educate their customers about topics specific to artisanal foods, feature their providers from around the world and make product recommendations