Brooklyn made Plant Powered Skincare for the Inside & Out
OverView
bk apothecary is a holistic skincare company founded by Julie DeMaio, a holistic health practitioner based in Brooklyn, NY. Their line of skincare products and teas take a whole body approach to healing while also focusing on using sustainable and fair trade ingredients in their formulas. Originally begun as handmade line of boutique products, when they decided to grow their business, launch a new product line, refresh their branding and delve into the world of online sales, they came to us for help.
Solution
We worked with bk apothecary to develop a new brand identity that gave a more sophisticated feel to their company. We translated the updated branding to their packaging and website design as part of the launch of a new online shop.
Process
- Brand Design
- Brand Strategy
- Content Strategy
- UX & Visual Design
- Front End Development
- Back End Development
- E-commerce
- Packaging Design
Highlights & Impact
- New brand identity better represents the quality of their work and their products
- Online shop increases their audience to non-Brooklyn customers
- 90% increase in website visitor traffic as a result of better website architecture and brand visibility
