B. Martin Studio

Brand Strategy & Design

Mentoring, Speaking & Teaching

Helping others do good in the world

Mentoring Small Businesses and Teaching Tomorrow’s Designers

Mentoring

BMRTN helps small businesses, startups and organizations with their Brand strategy, Launch strategy and audience development.

Bethany has mentored new businesses and early stage startups in taking the next steps to bring their vision to market.

Whether you are working with an existing brand that needs updating, pivoting or a complete refresh, Bethany is available for a preliminary conversation to discuss your situation and how we might work together.

Sign up for a free individual coaching session.

Since working with Bethany, we have grown to from having our Z Wraps in 5 to over 275 stores nationwide in just 18 months. Working with Bethany helped me focus on: why customers should care about our brand, what our mission is, and what story we want to tell. Bethany breaks things down to their core, offering a fantastic place to begin and helps you build from there.

Michelle ZimoraFounder & CEOZ Wraps

Speaking

Bethany speaks about and gives workshops on various topics relating to brand strategy and audience development.

Recent workshops include:

  • Marketing for Good: Authentically Marketing a Socially Responsible Brand
  • What’s Your Story? Storytelling as a Way to Engage Your Audience
  • Your Brand Is Your Beacon: Community Oriented Marketing
  • Using Design Thinking in Marketing Strategy

Would you like to invite Bethany to speak to your audience? Get in touch

We surveyed the attendees and Bethany’s workshop received an average of 8.6/10! Our best workshop of the afternoon!

Dorota GolosowitzManaging Director of Valley Venture MentorsStartup Accelerator

Teaching

Pratt students’ product design visualization work from Fall 2018

Bethany teaches design thinking, design visualization and storytelling at Pratt Institute.

They have been teaching at Pratt Institute since 2008, currently ranked Adjunct Associate Professor in the Department of Industrial Design. They focus on preparing future designers to be able to design for the increasingly complex eco-systems around product design that include issues of sustainability, accessibility and emerging technology, moving the curriculum away from simply designing things towards designing experiences.

Bethany’s passion for design and industry know how provided an engaging class atmosphere. Bethany is fluent in all aspects of design, but what impressed me the most was their ability to take complex ideas and simplify them in such a way that allowed me to walk away each day feeling confident about the direction my work was moving in. Bethany’s professionalism and leadership qualities have left an impact in my life that I will be forever grateful for.

David H.Former Student, Pratt Industrial Design