Designer, brand strategist & Educator
Bethany Martin (they/them) is a multidisciplinary designer with experience in brand strategy, brand design, digital design, product design and strategic thinking.
They are a long-time Brooklyn resident, and have had the opportunity to work with many small businesses and organizations as the founder of BMRTN.
They have a masters in industrial design from Pratt Institute. When they are not consulting, they are a faculty member in Pratt’s Department of Industrial Design. At Pratt, they teach design thinking, design visualization and storytelling. They work to prepare future designers to able to design for the increasingly complex ecosystems around products and experiences that include issues of sustainability, accessibility and emerging technology, while also moving methodologies away from the design of things towards the design of experiences.
In addition to consulting and teaching, Bethany mentors startups by giving workshops on branding strategy and marketing, helping them to refine their business models, and develop engaging brand stories. Learn more about their speaking and mentoring work.
Bethany completed their undergraduate degree at Smith College (‘99) where they studied Studio Art and Latin American Studies. Bethany’s broad interests highlight their tendency to think holistically taking in to consideration cultural moments, business priorities and the multi-faceted brand audiences when they develop strategies for design.
In her free time they train in Japanese martial arts at Brooklyn Aikikai.
Connect with Bethany on LinkedIn.