Transforming lives through game design, opening doors to tech careers for underrepresented youth
OverView
Urban Arts Project empowers students from underrepresented, low-income communities through game design and computer science education. With a track record of transforming academic and career trajectories, they needed a digital platform that could attract new partners and funders to scale nationally. The challenge was building a site that showcased both the technical excellence of their training and the diversity of their student community, while speaking to multiple stakeholder audiences.
Solution
We led digital strategy, UX design, and full-stack development to deliver a modern, vibrant platform that tells Urban Arts’ impact story. The site features dynamic galleries for student artwork and animations, a portfolio system for showcasing projects, and tiered content pathways serving donors, partners, DEI officers, and press. Dedicated sections highlight corporate engagement opportunities, press-ready media kits, and speaker profiles for conferences. Built on WordPress, the platform equips Urban Arts to share outcomes and expand reach with ease.
Process
- Brand Design & Strategy
- Content Strategy
- UX & Visual Design
- Front End Development
- Back End Development
Highlights & Impact
- Built distinct pathways for donors, corporate partners, DEI officers, and press to drive targeted engagement
- Developed a student portfolio system showcasing technical skill and creativity
- Established press-ready platform with media kits and speaker profiles
- Created a scalable foundation supporting national expansion and partner acquisition
- Designed a dynamic visual system that regularly features student artwork, keeping the platform fresh and student-centered
