BMRTN

Brand Strategy & UX Design

Services

Strategy First.
Design That Delivers.

We work with mission-driven organizations and companies that have outgrown their brand, are launching something new, or are ready to make their digital presence do more for their mission.

Every engagement begins with a conversation to make sure we are the right fit for what you need.

Let’s Talk

WHAT WE DO

We combine strategic thinking with design and development to help mission-driven organizations attract the right people, build credibility, and grow.

Strategy

Good design without a clear strategy is just decoration.

Before anything is made, we build a shared understanding of your audience, your competitive context, and the goals your brand needs to serve. This foundation is what makes every subsequent decision faster, cleaner, and more successful.

  • Brand Strategy
  • Audience Research
  • Competitive Analysis
  • Messaging & Positioning
  • Content Strategy
  • Brand Naming

Brand Design

A brand is more than a logo.

We create complete identity systems that work across every context your organization operates in: visual languages that hold together over time and that your team can use independently long after a project ends.

  • Visual Identity
  • Logo & Wordmark
  • Design Systems
  • Typography & Color
  • Brand Guidelines
  • Print Collateral

Digital Experience

We design and build websites that do real work for your mission.

Not just visually strong, but structured to serve your users, support your goals, and hold up as your organization grows. We handle design and development together, so nothing gets lost in translation.

  • UX Design
  • Interface Design
  • Full-Stack Development
  • WordPress
  • Accessibility

Ready to Grow Your Impact?

We work best with organizations that are serious about using brand and design as strategic tools, not just aesthetic ones. If that sounds like you, let’s start with a conversation.

Let’s Talk

Not Sure where to begin?

Let’s work together to figure out what your needs are.

A Brand Diagnostic is a focused, two week engagement where we assess your current brand against your audience, your competitive landscape, and your organizational goals. You leave with a written strategic brief that names what is working, what is not, and what needs to change.

It is the right starting point if need help putting together a clear plan for what you need to succeed.

Let’s Talk

What Clients Say

The team of BMRTN + Citizen was essential in helping us translate a major organizational pivot into updated brand positioning. They crafted an evolved narrative to simplify and strengthen our core marketplace messages, and guided us through a website redesign that has completely transformed the way we present ourselves to our diverse clients, partners and funders. Thanks to this team we preserved the best of our brand and maintained the trust and support of our partners during a time of major organizational change.

Kristine Borok, Head of Brand and Development, Hot Bread Kitchen

Our rebrand from Capital Campaign Toolkit to Capital Campaign Pro marked a pivotal shift in how we communicate our value, and our new brand and website finally reflect the full scope of who we are. The new visual identity clearly re-positioned us from just a toolkit to a comprehensive support system that equips nonprofit leaders to become true capital campaign pros. Since the rebrand, we’ve seen steady growth in website traffic, leads, and new clients, along with stronger alignment between our message and the caliber of organizations we attract. The transformation has given us a brand presence that matches the quality and depth of our work.

Steven Shattuck, Director of Engagement, Capital Campaign Pro

How We Work

Every project at BMRTN follows the same arc: understand first, then make. We do not begin with visual concepts. We begin with questions.

Discovery

We learn your organization, your audience, and your goals through stakeholder conversations, research, and a close look at what you have now.

Strategy

We develop the strategic foundation: positioning, messaging, and a clear brief that guides everything that follows.

Design

We translate strategy into a visual and digital language. You review, respond, and we refine until it is right.

Build

For projects that include a website, we develop in-house. The experience you approved in design is the experience your users get.

Launch & Beyond

We do not disappear at launch. We support rollout, train your team on any tools we have built, and stay available as your organization evolves.