A healing sanctuary where Brooklyn finds relief, support, and holistic care
OverView
Red Moon Wellness is Park Slope’s premiere wellness center, established in 2008, providing expert massage therapy, clinical herbalism, acupuncture, and childbirth services to thousands of Brooklyn families. Founded by Lena DeGloma—a clinical herbalist, licensed massage therapist, birth doula, and certified childbirth educator—the center has grown organically over a decade with four separate websites serving different practice modalities. They needed a comprehensive rebrand and unified digital platform that highlighted the warmth of their space while prioritizing massage bookings and creating seamless pathways across all their offerings.
Solution
We directed end-to-end brand strategy, visual identity redesign, and digital transformation to consolidate four disconnected websites into one cohesive, mobile-friendly experience. The new visual brand features a refined but organic aesthetic aligned with the design of their Park Slope location, moving away from previous imagery to reflect their professional, calming environment. The reimagined platform makes it easy for users to book massages while creating clear pathways to acupuncture, herbalism and childbirth services, highlighting the many therapists who practice in the space. Content architecture streamlines complex service offerings into intuitive categories organized by client needs—prenatal/postnatal, stress relief, pain recovery, and relaxation—with contextual blog content and testimonials supporting each service area.
Process
- Brand Design & Strategy
- Content Strategy
- UX & Visual Design
- Front End Development
- Back End Development
Highlights & Impact
- Consolidated four separate websites into unified, mobile-optimized platform improving user experience and conversion
- Developed organic visual brand reflecting the quality and professionalism of the wellness center
- Created practitioner-focused architecture highlighting collective expertise with individual bio pages for each team member
- Designed needs-based service organization making it easy for clients to find appropriate treatments
- Built integrated content strategy that highlights testimonials and educational blog posts throughout service areas
- Established streamlined booking pathways prioritizing high-volume massage services while supporting other service offerings
