Connecting boutique wine sellers and cooperatives with family-owned wineries and distilleries from around the world
OverView
Massanois is a New York City based national importer and distributor of fine wine and craft spirits. They curate and represent a portfolio of quality-driven, family-owned wineries and distilleries from around the world, operating across the US through a network of independent quality distributors. With owned distribution operations in eight major markets including New York, California, Illinois, and Washington DC, Massanois connects exceptional producers with leading restaurants, retailers, and distributors across the country, telling the unique story of each producer one bottle at a time.
Solution
We repositioned the website experience around brands rather than individual wines, creating an intuitive system that serves both trade professionals and wine enthusiasts. The new site features robust search and filtering capabilities, brand-focused storytelling with regional context, and streamlined access to technical specifications and sell sheets. A CSV-based product management system enables the small team to bridge the website with their internal portfolio database. The design balances visual sophistication with functional clarity, setting Massanois apart in a competitive import landscape.
Process
- Brand Design & Strategy
- Content Strategy
- UX & Visual Design
- Front End Development
- Back End Development
Highlights & Impact
- Restructured content architecture from wine-focused to brand-focused navigation, improving discoverability for trade buyers
- Developed comprehensive brand pages featuring regional mapping, producer stories, and complete SKU portfolios
- Created dual-purpose experience serving both trade professionals seeking detailed specifications and consumers exploring the portfolio
- Built CSV upload system enabling efficient catalog management through spreadsheet workflows
- Designed searchable, filterable brand directory with multiple taxonomies including region, country, type, and farming practices
- Established clear conversion pathways from exploration to inquiry for both boutique sellers and larger cooperatives
- Developed downloadable sell sheet system providing trade customers with essential product information
