brand strategist, UX Designer & Educator
Beau Martin (they/them) is a brand strategist and digital designer with 25+ years helping organizations discover and communicate their unique value. They guide purpose-driven businesses and nonprofits through brand strategy development and translate those insights into compelling digital experiences that resonate with their audiences.
They are a long-time Brooklyn resident who has had the opportunity to work with over 100 small businesses and social impact organizations, guiding them from brand strategy through custom website development. Their approach balances user-centered design with real strategic goals, ensuring digital experiences that both serve users well and help organizations succeed.
Beau has been trained as a product designer with a Masters in Industrial Design from Pratt Institute. When they are not consulting, they are a faculty member in Pratt’s Department of Industrial Design where they teach design thinking and storytelling to prepare future designers for complex challenges including sustainability, inclusivity and emerging technology.
In addition to consulting and teaching, Beau mentors startups through brand strategy workshops, helping entrepreneurs develop clear positioning and compelling brand stories that connect with their audiences and attract investment.
Beau’s background spanning studio art and Latin American studies (Smith College) plus industrial design (Pratt Institute), gives them a unique lens for understanding how design intersects with culture and community. This perspective helps them create brand strategies that resonate authentically with diverse audiences.
In their free time they train in Japanese martial arts at Brooklyn Aikikai.
Connect with Beau on LinkedIn.
Why Small Businesses Choose BMRTN
Strategic Goal Achievement
Every design decision is made to help organizations achieve their mission and strategic objectives. BMRTN focuses on creating websites and brand experiences that connect with target audiences and drive meaningful engagement.
Complete Brand-to-Web Solutions
From initial brand strategy through custom website development and launch, clients get everything under one roof. No need to coordinate between multiple vendors or worry about miscommunication.
Small Business Expertise
With 25+ years working specifically with small businesses and startups, BMRTN understands their unique challenges, budget realities, and growth goals. They translate big-brand strategies to work at their clients’ scale.
Transparent, Collaborative Process
Clients know exactly what’s happening at every step. BMRTN believes in clear communication, realistic timelines, and keeping clients involved in decisions that matter to their business.
Technical + Creative Balance
BMRTN handles both the creative brand work and the technical development, ensuring client visions get implemented correctly without getting lost in translation between designers and developers.
Long-Term Partnership Approach
BMRTN is invested in client success beyond launch day. Many client relationships span years, with ongoing support as businesses grow and evolve.